In response to the claim that the game was not as advertised, Playrix stated that “the content seen in the ads was included in their games and that the content represented part of the gameplay itself.” However, the ASA ruled against this as being core to gameplay because in total, only around 0.03% of over 4,000 levels in Homescapes featured this gameplay, while the remaining 99.97% did not. Instead, Homescapes and Gardenscapes look far more like Candy Crush, where you play an endless stream of levels with the actual gameplay focusing on matching three symbol types to progress.
To address the question asked in the title of the post: the assumption would be that companies run fake game ads because those ads work and deliver profit from ad spend. The only common ground you experience is that the advertisement and actual game fall within the puzzle genre, but so would games like Wheel of Fortune and Jeopardy, and no one could argue that they are the same for that reason alone. Whatever the case, the Facebook Ads Library has brought transparency to the diversity of ad creative being used by large advertisers and has helped to expose this strategy. Full 30 second ads, followed by mandatory 12 second mini-game, followed by 12 second waiting period, followed by clicking directly on the X 3 or 4 times which doesn’t close it but takes you to the store, followed by crashing the game. Via: clicking on the ads takes you to either Homescapes and Gardenscapes, and the actual gameplay is fundamentally different from what is advertised. Improvement suggestion: STOP showing ads for Homescapes.
0 kommentar(er)
